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The Wins Keep Coming For Adidas

The brand helped Liverpool deliver its all-time best selling home and away kits ahead of the 2025/26 Premier League season. First week sales were up 700 percent on last season's Nike-produced kit.

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Daniel-Yaw Miller
Aug 12, 2025
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Welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. Powered by OffBall.

Photo Credit: Liverpool FC

People were understandably excited when Adidas and Liverpool FC finally acknowledged football’s worst-kept secret and confirmed they would b…

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