Puma feels spread thin - they’re pouring money across a number of different initiatives in a way that seems to lack focus: leaning into marathoning with their athlete support program, a collab on the very same shoe co-branded with HYROX. A collab before this with 247 Represent. The collab and initiatives don’t feel cohesive.
Good read!
Glad you enjoyed it Courtney!
Always the best read.
Puma feels spread thin - they’re pouring money across a number of different initiatives in a way that seems to lack focus: leaning into marathoning with their athlete support program, a collab on the very same shoe co-branded with HYROX. A collab before this with 247 Represent. The collab and initiatives don’t feel cohesive.
I’m actually shocked Puma hasn’t been able to take advantage of the retro sneaker moment that seems to have lasted longer than any of us expected.