'Business Is Booming': How A'ja Wilson Built Her Signature Nike Deal

The WNBA MVP spoke to SportsVerse about designing her long-awaited shoe, keeping details secret from her parents, and why there's never been a better time for her to launch a signature collection.

Hi friends! Welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can't find anywhere else at the intersection of sports, fashion, business, and culture.

Today’s an exciting day because it marks SportsVerse’s first-ever athlete interview. Let’s get straight into it.

It’s been a wild and wonderful year for A’ja Wilson. She won the …