As many of you know, I covered Nike in my role as Sports Correspondent at The Business of Fashion for the last few years. Earnings calls were increasingly painful. I would get messages from insiders and analysts alike, bemoaning the previous CEO’s steadfast assertions that Nike had great things coming and the future looked bright, when clearly the brand…
CEO Elliott Hill’s Bold Vision For Nike’s Future
60 days into his new role, Hill gave investors what they'd been craving for years: an honest assessment of the brand's predicament and what it needed to do to get back on track.
