SportsVerse

SportsVerse

Nike and Drake Want You to Know That Cricket Is Cool

Plus, Adidas is doubling down on Formula 1 with a new team partnership; and beauty brands line up their latest athlete ambassador moves.

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Daniel-Yaw Miller
Sep 11, 2025
∙ Paid

Welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture.

Today’s newsletter is a beast, and in it you will find analysis of:

  • The streetwear-ification of cricket and its relevance to industry giants like Nike.

  • Adidas expanding its reach in Formul…

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