How Football and Fashion Revived Mizuno, Japan's Sleeping Sportswear Giant

The 120-year-old brand once had legends like Rivaldo winning the World Cup in its boots, but faded from the spotlight. Now, a fresh push in football and lifestyle sneakers has led to record sales.

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Last week, when Mizuno announced the signing of Portuguese footballer João Félix to an endorsement deal that also made him the face of the brand’s lifesty…