Welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. Powered by OffBall.
I just realised last Thursday’s post was SportsVerse’s 50th newsletter since I launched in December. Whether you’ve been around from day one or you’re a recent subscriber, thank you for being here!
Two weeks ago, a new mysterious Substack account published its first ever article.
The inaugural piece was titled Coming Out As A Jock, a personal article written by Robert Cordero (Department of Edge), a good friend and long-time supporter of SportsVerse and my editorial endeavours dating back to our shared connection to The Business of Fashion.
At first glance, it’s not at all obvious that In The Margins — the mysterious new newsletter — is actually the work of Nike. But the Swoosh is indeed Substack’s latest brand entrant, and almost certainly the biggest fashion brand to explore the world of Substack publishing so far.
All there is to glean from the site is that In The Margins is “a bi-weekly publication dedicated to new sports writing.”
So far, it has delivered exactly what it promised. Other articles run in the newsletter so far are an essay by Sean Thor Conroe on his connection to tennis and its role in his relationship with his father, and a piece by Sarah Cristobal on the “Endurance of Motherhood”.
