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Why Sports Logos Are Taking Cues From Luxury Brands

Caitlin Clark's Chanel-coded signature Nike logo is the latest example of how sports organisations are learning from luxury fashion when it comes to visual branding.

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Daniel-Yaw Miller
Aug 28, 2025
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Hi everyone, and welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture.

To no one’s surprise earlier this week, Nike announced that WNBA star Caitlin Clark — perhaps the single most spoken-about basketball player in the past few years —would…

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