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SportsVerse

The New Women's Sports League Brands Should Care About

Unrivaled Basketball has the buy-in of huge sponsors and top-tier players, plus a blend of high-profile institutional and celebrity investors. From Sephora to Under Armour, brands are jumping in.

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Daniel-Yaw Miller
Jan 07, 2025
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The big news just keeps on coming for Unrivaled Basketball. Last night, the professional 3x3 women’s basketball league tipping off in Miami this month just announced its latest big-name investor: US Open champion Coco Gauff. From the moment Unrivaled announced itself to the world last summer — the brainchild of WNBA All-Stars Napheesa Collier and Breann…

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