Collaborations, a key hire, stylish young players, one very famous pop star and the allure of the Super Bowl helped the league become coveted by fashion. Plus, what I'm watching in sports culture.
One thing I love about all of these licensing deals is that the NFL might need to step up their game with league store merch. Fanatics makes it so easy to find really dope stuff for any team from any league. They obviously already get profit sharing now but it’s still significantly less than when fans buy anything from NFL.com. Do you think we’ll ever see leagues outright acquire some of these brands (if they get big enough) and integrate them?
Side note - planning on doing a piece about Off Season next week so I’ll send it over once it’s published.
I can definitely see a future when leagues (and teams) begin to acquire these kinds of brands, or at least minority stakes in them. I think sports teams and organisations are only scratching the surface when it comes to maximising revenue from retail and merch.
Looking forward to seeing your piece on Off Season.
This is great insight on Kyle's role. Was super curious about that when I initially read about it. He's positioned the league in some really smart ways.
If I didn’t put that disclaimer I’d lose my UK passport 😂
I’m glad you enjoyed reading! Kyle plays such a great role and is super understated about his impact. But I think it’s so valuable when sports organisations actually hire people from fashion/culture.
One thing I love about all of these licensing deals is that the NFL might need to step up their game with league store merch. Fanatics makes it so easy to find really dope stuff for any team from any league. They obviously already get profit sharing now but it’s still significantly less than when fans buy anything from NFL.com. Do you think we’ll ever see leagues outright acquire some of these brands (if they get big enough) and integrate them?
Side note - planning on doing a piece about Off Season next week so I’ll send it over once it’s published.
I can definitely see a future when leagues (and teams) begin to acquire these kinds of brands, or at least minority stakes in them. I think sports teams and organisations are only scratching the surface when it comes to maximising revenue from retail and merch.
Looking forward to seeing your piece on Off Season.
The trigger warning at the top has me cackling 😂
This is great insight on Kyle's role. Was super curious about that when I initially read about it. He's positioned the league in some really smart ways.
If I didn’t put that disclaimer I’d lose my UK passport 😂
I’m glad you enjoyed reading! Kyle plays such a great role and is super understated about his impact. But I think it’s so valuable when sports organisations actually hire people from fashion/culture.