F1 and Lewis in particular are very popular with women. I’d argue Lulu gets two wins: with their core customer as well as his appeal for men. They should definitely make sure some of his co-created designs are available for women too.
Great read Daniel! Lewis Hamilton’s move with Lululemon is another masterclass in athlete brand evolution. Beyond just another endorsement, it’s a strategic alignment with performance, lifestyle, and culture all intersecting. Hamilton isn’t just cashing checks; he’s curating a legacy. Curious to see how this shapes Lululemon’s positioning in sports beyond yoga and athleisure. 🏎️🏁👏🏽
Fantastic analysis (and thank you for the shoutout)!
This is a good article
F1 and Lewis in particular are very popular with women. I’d argue Lulu gets two wins: with their core customer as well as his appeal for men. They should definitely make sure some of his co-created designs are available for women too.
Great read Daniel! Lewis Hamilton’s move with Lululemon is another masterclass in athlete brand evolution. Beyond just another endorsement, it’s a strategic alignment with performance, lifestyle, and culture all intersecting. Hamilton isn’t just cashing checks; he’s curating a legacy. Curious to see how this shapes Lululemon’s positioning in sports beyond yoga and athleisure. 🏎️🏁👏🏽
Curating a legacy for sure at this point! Glad you enjoyed it, thanks for reading!