Great read! Curious if you think these brands might be overlooking the momentum around women’s sports and female athletes? There seems to be so much untapped potential, both in terms of meaningful partnerships and being part of the growth story.
Thank you for reading! I couldn't agree more. I have always said it's frustrating when brands do a big partnership like this and the women's team feels like an afterthought or an add-on. Though this partnership says it covers the women's team as well, they barely feature in any of the promo.
I think women's sports teams deserve big fashion and beauty partnerships in their own right—for example, when Arsenal Women partnered with Stella McCartney via Adidas. I think this leads to better products, campaigns, and meaningful publicity for the players.
Great read! Curious if you think these brands might be overlooking the momentum around women’s sports and female athletes? There seems to be so much untapped potential, both in terms of meaningful partnerships and being part of the growth story.
Thank you for reading! I couldn't agree more. I have always said it's frustrating when brands do a big partnership like this and the women's team feels like an afterthought or an add-on. Though this partnership says it covers the women's team as well, they barely feature in any of the promo.
I think women's sports teams deserve big fashion and beauty partnerships in their own right—for example, when Arsenal Women partnered with Stella McCartney via Adidas. I think this leads to better products, campaigns, and meaningful publicity for the players.