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Uriel Caetano's avatar

Fun fact Daniel — I think it was in 2005 when R10 became the first person to reach 1 million views on YouTube with the Nike Tiempo commercial (the crossbar challenge). Then, in 2010, he debuted the song “Sozinho,” which still ranks among the Top 10 songs here in Brazil.

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Daniel-Yaw Miller's avatar

I love this insight, thank you! And I remember the song too!

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Joe Hovde's avatar

That YouTube video was so iconic. My friends and i were never sure if he was really hitting the crossbar or it was faked

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Old Novo's avatar

YouTube themselves cite that video as one of the first viral moments that made them the platform of choice

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Old Novo's avatar

People are sleeping on Jonah Lomu as a streetwear muse.

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Mark Schmelter's avatar

Love this piece!! Thinking back, I think David Beckham was probably also one of the OG’s who connected fashion and football.

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