Marc Hazan, Spotify's global VP of marketing and partnerships, spoke to SportsVerse about the strategy behind one of sport's most innovative sponsorships.
This was an interesting read. I am particularly struck by the ending quote: "It’s about staying respectful and authentic to football culture and the culture of the club" - I am curious to understand what makes Travis Scott an authentic football asset? No shade either, I am intrigued by his role in today's fan culture.
I think in a time where FC Barca was struggling financially and was feeling the post-messi depression, this was exactly what they needed. A fresh take on their marketing. Great piece!
This was an interesting read. I am particularly struck by the ending quote: "It’s about staying respectful and authentic to football culture and the culture of the club" - I am curious to understand what makes Travis Scott an authentic football asset? No shade either, I am intrigued by his role in today's fan culture.
I think in a time where FC Barca was struggling financially and was feeling the post-messi depression, this was exactly what they needed. A fresh take on their marketing. Great piece!
Really enjoyed this piece – very cool to see a brand use their platform in this way and to think about a sponsorship/partnership holistically.