Tennis Is ‘Having a Moment.’ Where Are the Legacy Brands?

Many racket sports labels are opting to stay in their lane, focussing on performance gear and equipment rather than chasing new audiences with fashion collections and community events.

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Racket sports are “having a moment,” depending on who you listen to.

I usually roll my eyes when I hear people talk like this, but this time I may be inclined to agree.

In tennis, there’s…