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Naomi Accardi's avatar

I don’t feel like the Super Bowl ad was as inspiring honestly (unless I didn’t see the right one). The narrative around women sports that they “must” do what others tell them not to do is tired imo. It perpetuates and reiterates the notion of “women are not supposed to” in an era when women are doing and very much excelling at everything. Look at the Liberties! Caitlin Clark should be portrayed the same way an emerging NBA rookie is. Plus, enough with the studio shoots. Let’s bring back irreverence and fun! Nike should be less robotic, that was what made it so iconic back in the day. I don’t watch or follow the NFL, so I can’t speak on the rest but I don’t see a cultural impact in that “win” campaign. I wasn’t inspired.

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Sumeet Shah's avatar

Great list of the key kicks coming through for Nike, but you forgot one major one: the A'One, which A'ja wore in the ad too!

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