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How Art of Football Is Bringing Fashion to Sports Merch
The UK design house met with SportsVerse to reflect on a breakout year with record sales and discussed its expansion plans ahead of the 2026 World Cup…
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Daniel-Yaw Miller
2
On Changed Running Forever. Then It Came for Tennis.
The sport isn't a priority for Nike or Adidas, and other new entrants have failed to get consumers in their tennis gear like On has. Plus, news on…
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Daniel-Yaw Miller
How the NFL Became a Fashion Business
Collaborations, a key hire, stylish young players, one very famous pop star and the allure of the Super Bowl helped the league become coveted by…
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Daniel-Yaw Miller
4
Why Tiafoe to Lululemon Is a Win for all Parties—Nike Included
Inside: How a little known Nike policy and a host of new sportswear brands revolutionised the athlete endorsement market. Plus, what I'm watching in…
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Daniel-Yaw Miller
4
Why Adidas Entered the Formula 1 Race
Inside: What the brand stands to gain from the Mercedes-AMG F1 deal, what it means for Puma, and a historic Nike x F1 crossover: the Air Zoom Schu…
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Daniel-Yaw Miller
The New Women's Sports League Brands Should Care About
Unrivaled Basketball has the buy-in of huge sponsors and top-tier players, plus a blend of high-profile institutional and celebrity investors. From…
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Daniel-Yaw Miller

December 2024

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