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Inside Louis Vuitton's Sports Strategy
LVMH has spent hundreds of millions of dollars on sports partnerships in the past year alone. Here's why.
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Daniel-Yaw Miller
2
How Soccer Beat the Sneaker Market
The trusty football boot (soccer cleat) is now a full-on fashion shoe. Find out what I wrote in my latest BoF story.
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Daniel-Yaw Miller
Nike and LVMH's French Open Win
The Swoosh has been quieter in tennis in recent years, but came roaring back at Roland Garros.
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Daniel-Yaw Miller
New Balance & Coco Gauff, The Best Sports-Fashion Tie-Up Out There
Relatable content, DIY marketing, a smart collabs strategy and bringing the tunnel walk to tennis.
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Daniel-Yaw Miller

May 2025

What Happened to Gorpcore Brands?
A post-mortem of one of sportswear's most viral trends.
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Daniel-Yaw Miller
1
Interview: PLAYERS Editor-in-Chief Vladimir Restoin Roitfeld
The founder of the new sports-fashion bible speaks exclusively to SportsVerse on the print magazine's business model and future beyond Issue 1, which…
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Daniel-Yaw Miller
A Big Week for Sports & Fashion
Nike's CEO courtside at NY Liberty, PLAYERS rollout and the fallout from Dick's $2.4 billion splurge.
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Daniel-Yaw Miller
Show OffBall Some Love This Friday
My other baby! For a daily dose of the best sports culture content out there.
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Daniel-Yaw Miller
How Video Game Ratings Shape Real-World Athletes
Welcome to the bizarre world where virtual assessments have real-world consequences for elite athletes, writes James Davis of Drawn Distant.
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Drawn Distant
3
On Is Becoming a Sportswear Giant, Not Just a Running Brand
Co-founder Caspar Coppetti spoke to me about On's shifting marketing strategy and making inroads into fashion. He also provided an update on the brand's…
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Daniel-Yaw Miller
3
How Spotify Built Its FC Barcelona Sponsorship Into a Music-Fashion-Culture Goldmine
Marc Hazan, Spotify's global VP of marketing and partnerships, spoke to SportsVerse about the strategy behind one of sport's most innovative…
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Daniel-Yaw Miller
3
Inside the Sportiest Met Gala Ever
The only post-Met analysis you will ever need. Plus, a full list of athletes in attendance last night, with details on their outfits.
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Daniel-Yaw Miller
3
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