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Why Nike's $7 Billion Jordan Brand Wants In on Football
The basketball-focused sub-label will debut at its first ever World Cup this summer with Brazil. Here's why it's smart business.
1 hr ago
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Daniel-Yaw Miller
5
A Liverpool Player Sat Next to Anna Wintour at Fashion Week. Here's What It Means.
Words we never though we'd see in the same sentence.
Mar 12
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Daniel-Yaw Miller
23
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Does On Have What It Takes to Surpass Nike, Adidas and New Balance?
The brand will top revenue of $4bn in 2026, with another year of bumper growth ahead. How worried should its competitors be?
Mar 10
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Daniel-Yaw Miller
38
5
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February 2026
On's Greatest Innovation Isn't a Sneaker. It's a Robot.
At a secretive facility in South Korea, SportsVerse spoke to the brand's founders about a new technological breakthrough which they believe could change…
Feb 26
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Daniel-Yaw Miller
27
2
How Fashion and Beauty Can Win in Sports in 2026
A deep dive with The Consumer Collective.
Feb 19
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Daniel-Yaw Miller
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The Consumer Collective
30
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The Disruptor Brand Riding the Volleyball Boom
Left On Friday is still riding a high from its success at the Olympics, and has its sights set on becoming the go-to brand in the booming women's…
Feb 17
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Daniel-Yaw Miller
27
2
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How Cadillac F1 Is Using Fashion and Entertainment to 'Build America's New Home Team'
CMO Ahmed Iqbal discussed the team's Super Bowl ad, a Times Square activation, the Tommy Hilfiger partnership and the Nike sneakers worn by drivers at…
Feb 12
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Daniel-Yaw Miller
30
2
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How Fashion Won the Super Bowl (With No Ads)
Adidas and Nike made their presence felt, as did others from Thom Browne to Zara to Luar.
Feb 10
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Daniel-Yaw Miller
28
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Meet Stéphane Ashpool, the Designer Innovating Olympic Fashion
I spoke to Parisian designer Stéphane Ashpool, who has been called upon once again to create clothing for Team France which treads the line between…
Feb 5
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Daniel-Yaw Miller
28
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Will Adidas Strike Super Bowl Gold With Bad Bunny?
The brand green-lit a surprise release of his debut signature on Monday, several months ahead of schedule. A placement in the Halftime Show would be…
Feb 3
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Daniel-Yaw Miller
25
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January 2026
Is Nike Getting Back Into Formula 1?
F1 fans were sent into a frenzy after seeing Cadillac F1 decked out in Nike Dunks. But it may not be what it looks like after all.
Jan 29
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Daniel-Yaw Miller
24
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The Anta-Puma Deal, Explained
Anta is a beast with far more influence across sportswear and fashion than many people realise.
Jan 28
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Daniel-Yaw Miller
26
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